$24k Email Sequence

Email Marketer

Copywriter

A sampling of the customer Email Sequence I wrote during my time at Osmosis Prime.

"Sam is a joy to work with! he’s imaginative, thoughtful, and always timely. he truly embodies our brand voice and knows how to inspire action with his words. so anybody who is reading this hire the dude. you are gonna learn a lot. you're gonna make a lot of money”

-Lorri Yorkowski, Content Market Manager at Osmosis

So a little bit of background on this company...

They're called Osmosis. What they sell is a medical education Platform.

So the target audience is basically students who are studying to be MDs or DOs. We also have audiences that are nurses and physician assistants.

There's like a massive variety of people here...

So one of the challenges was to be able to write emails that are specifically spoke to the segment we are talking to...

And to do that in a way simultaneously general enough for us to be able to reuse the same structure of email for all our segments. BUT having those pieces specific enough for our audience to understand who is talking to them.

What I'm trying to do here is target a problem-aware audience, lead with their pain, and lead them with the moment of highest tension.

Also, creating a sense of urgency with the countdown timer and clear CTAs led to healthy response rates on all of our sends.

As you'll see here :

"there's no freaking wonder why your Emails sequence is not getting you more traffic, it's because your copy sounds like a copy-paste robot"

me quoting myself :')

So... The results?

It's been a pleasure working with the marketing team over there — after targeting the right segment in our list; and we sent this sequence out. We get these stats, which put it at a virtual $24K in revenue from all emails they have sent in the last 6 months. Also, we got really good open rates on the announcement emails.

As you see right here.