Bar Shiru / Visual Identity & Branding

With the mark our aim was to deliver something concise, bold, and flexible that would couple both utility & style while celebrating the improvisational nature of Jazz as well as hinting at Japanese Artistic Heritage. Through custom typography modeled from The Blue Note Era and utilizing a mixed orientation layout- the mark serves to aid in pronunciation, Shi-Ru, while also remaining flexible in a vast array of scales, orientations, and usages.

A selection of wordmarks from our design exploration