Freska Brand Identity Design

Freska is a modern toothpaste brand created to redefine the everyday ritual of oral care into something sleek, elevated, and distinctly design-driven. The goal was to merge minimalism with personality — crafting a brand that feels both fresh and functional, premium and playful.

Freska isn’t just about clean teeth — it’s about transforming a simple, routine act into a lifestyle experience. For the design-minded audience who values aesthetics, detail, and self-care, Freska brings together clarity, color, and confidence through thoughtful design.

The Freska wordmark merges form and meaning — the customized F subtly hints at a toothbrush silhouette, reflecting both the ritual of brushing and the brand’s design sensibility. The logomark’s fluid geometry mirrors the brand’s promise: clean, approachable, and distinctly memorable.

A vibrant yet minimal color palette — coral red, lime yellow, deep teal, soft peach, royal blue, and periwinkle — creates an expressive visual rhythm that feels both confident and cohesive. Each color also anchors a distinct toothpaste flavor, giving visual personality to every variant.

Freska’s packaging celebrates bold color blocking and clean grid systems, balancing minimal design principles with expressive vibrancy. Flavor names like Ruby Zest, Peach Mist, Mint Day, Arctic Mint , Blue Chill and Lemon Drift capture the ritual’s freshness and energy while maintaining sophistication. The curve teeth motif ties the system together — representing freshness in motion.

The brand extends effortlessly into digital — from campaign visuals to social assets. Typography-led compositions, oversized lettering, and bright backdrops emphasize a confident voice that’s simple yet full of life. Every frame feels fresh, human, and visually disciplined.

Freska’s identity is modern wellness, reimagined through design — where cleanliness meets character, and daily care meets visual delight. The result is a brand that feels premium, playful, and purposeful — turning toothpaste into an everyday design experience.

The Outcome: A modern brand identity that turns a simple hygiene product into an object of design — quiet, elegant, and timeless.