Effie SaaS App
Taras Hetmanchuk
Information architecture
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I improved information architecture and suggested a new visual representation of the structure and app modules. I color coded implemented modules: new ones, and those that have to be discussed with the team in the ongoing releases.
Personas
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I defined personas and matched them with our customers. Also, I mapped each persona with the device type.
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Posted Apr 17, 2025
Effie—IT service for retail sales. Led UX/UI for Effie 2.0 web app, Android app & marketing site. Boosted usability across platforms.
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Timeline
Jan 1, 2015 - Dec 31, 2015
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