EN In the men’s grooming branding by Hellen LealEN In the men’s grooming branding by Hellen Leal

EN In the men’s grooming branding

Portfolio project
Hellen Leal
EN
In the men’s grooming branding project, the focus was on building a strong, confident identity aligned with the target audience’s values. The challenge was to balance masculinity, quality perception and product differentiation, creating a visual system that feels authentic, premium and market-ready.
PT :
Nesse projeto de branding para produtos de higiene masculina, o foco foi construir uma identidade forte e confiante, alinhada aos valores do público-alvo. O desafio era equilibrar masculinidade, percepção de qualidade e diferenciação do produto, criando um sistema visual que transmitisse autenticidade, sofisticação e estivesse pronto para o mercado.

0 likes · 0 views · Jan 29, 2026

EN In the men’s grooming branding project, the focus was on building a strong, confident identity aligned with the target audience’s values. The challenge wa...

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