Rootsoul Streetwear

Rootsoul Streetwear

Service(s): E-commerce Design & Development

Year: 2022



• The brief

Arises from a deep need, one not related to economics but to ideals, principles that reject the idea of compromising integrity or subsisting on anything other than one's own creation. From an early age, the founders of Rootsoul shared experiences marked by effort, dedication, the sound of sewing machines, and the snip of scissors. Almost unconsciously, they became committed to this passion and made it a part of their identity.

The purpose of Rootsoul is to rekindle the magic of transformation, the ability to combine elements and add details to every texture. It's the meticulous attention to those small details in a simple piece of fabric that makes a difference and transforms a garment into a work of art. Rootsoul's desire is to share this passion and have it become a significant part of the lives of those who connect with its philosophy.





• The idea

🎨 Brand concept: Rootsoul's identity is centered around bringing style to the streets by incorporating classic textures that inspire elegance and simplicity while simultaneously preserving the minimalist essence that characterizes the brand. Its vision reflects not only a commitment to urban fashion but also a passion for craftsmanship and meticulous attention to detail in every garment they produce.

✏️ Logo concept: The design of the Rootsoul logo is intricately crafted to represent the fusion of elegance and street spirit. The logo symbolizes the sophistication of classic textures and simplicity while maintaining the authenticity and strength of Streetwear fashion. Each element of the logo is integrated to capture the essence of the brand and its commitment to quality and creativity in urban fashion.











• Testimonial

"Klivur's branding service was a game-changer for Rootsoul. They not only met our expectations but exceeded them in every way. The branding work they did revitalized our streetwear brand. The attention to detail, the understanding of our vision, and the creative spark they brought were remarkable. Since the rebranding, we've seen a significant boost in sales and a renewed interest from our target audience. Klivur didn't just provide a service; they became a true partner in our success story"