ZU x Minerva

Zayed University is one of the prestige university in the Middle East. My role was to create a creative branding identity for the future college and program resulted from Zayed University x Minerva partnership that is distinctive from other colleges and disruptive to encapsulate the bold vision of Minerva. The new Zayed x Minerva College is all about bringing people and ideas together. It’s about more agile leadership that can face an increasingly complex world. Through the ZU x Minerva College we connect different domains, different sectors, different ideas in order to create people who are well rounded. In this design direction, we bring these ideas to life by using dots elements to represent connection, collaboration, diversity and evolution.