Optimized and modernized the totally redesigned The New York Sun's website, enhancing user engagement and traffic by 20% and 25% respectively. Improved search engine visibility and increased page views by 15%. Focused on maintaining the brand's legacy while ensuring a seamless user experience. Tackled challenges such as user engagement, subscription growth, and social media sharing. Boosted site speed through caching and reducing unnecessary plugins, ensuring a clean, minimalistic design and optimized reading experience.