Dixon Acres Rebranding
Alexa Policicchio
Brand Designer
Graphic Designer
Project Manager
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Dixon Acres are one of the few Golden Retriever breeders who are actively involved in raising Golden Retrieves in their home and within a family setting. This assures that the dogs are family-ready when they are prepared for adoption.
Concept Statement & Moodboard
To develop a refreshed brand concept for Dixon Acres, the project began by meeting the owners, understanding their values, and why their business stands out in the market. Through this initial discovery meeting, it was recognized that Dixon Acres is not merely a Golden Retriever breeder. Dixon Acres focuses on raising their dogs in a family environment with a focus on whelping and puppy raising, temperament testing, and matching puppies to families. These discoveries gave direction to the tagline and core concept behind the design solution: your family dog.
Logo Design
The final visual direction of this logo design was to encapsulate the values of the brand with a modern and elegant look. The new logomark is composed of a golden retriever with a sophisticated tagline, representing the types of dogs Dixon Acres breeds and their holistic businesses of family ready Golden Retrievers.
Brand Guidelines
The brand guidelines were created to help maintain a consistent visual identity for Dixon Acres throughout the future of their business. An easy to use template was created for future print and web use.
Brand Assets: Stationery
2020
