This was a logo I designed for an occupational therapist.
Goal
The idea was to show how a potential client, in recovery can resume their life.
Challenges
How to combine the name with the client ideas and objectives. I had to do a lot of research within the industry.
Solution/Outcome
The font that was used along with the graphic design of the flower with one petal outlined and the other in full, subtly showing the recovery process and the spine in "bloom" also resonated with the client and patients alike.