Spectrum Home Logo and Brand Identity

I recently worked on a brand identity and packaging design project for Spectrum Home, a New York-based company that specializes in home textiles. The company was launching a new line of products, and needed a brand identity and packaging design that reflected their minimalist, zen-inspired aesthetic.

As part of the project, my team and I worked closely with the Spectrum Home team to develop a brand identity that was consistent with their values and goals. We used a combination of muted colors, simple typography, and natural imagery to create a calming and cohesive brand image.

We also created packaging designs for the products that were both functional and aesthetically pleasing. We used a minimalist approach to the packaging design, with clean lines and simple graphics that reinforced the brand's zen-inspired theme.To create the packaging designs, we used a combination of graphic design software, including Adobe Illustrator and Photoshop. We worked with the Spectrum Home team to ensure that the packaging designs were practical and efficient, while still maintaining a high level of visual appeal.

Throughout the project, we focused on creating a brand identity and packaging design that would appeal to the target audience of Spectrum Home.