Fathan Counseling is a private counseling bureau located in Cilegon, Indonesia, offering psychological testing, counseling services, and motivational seminars.
As the graphic designer for Fathan Counseling's Instagram account, I focus on creating visuals that effectively communicate our services and engage our audience. My design process includes:
Understanding the Core Message: I collaborate with the counseling team to grasp the essence of each service—be it psychological assessments, child development counseling, or training sessions. This ensures that every design accurately reflects the service's value.
Designing with Clarity and Empathy: Given the sensitive nature of counseling services, I prioritize creating designs that are both inviting and informative. Utilizing a calming color palette and clear typography, I aim to make our audience feel comfortable and understood.
Highlighting Services and Events: Through visually appealing posts, I showcase our range of services, such as intelligence tests and interest-aptitude assessments, as well as upcoming seminars and training sessions. Each design is tailored to highlight the benefits and unique aspects of these offerings.
Encouraging Engagement: I incorporate interactive elements like question prompts and informative infographics to foster a sense of community and encourage followers to engage with our content.
By aligning my designs with Fathan Counseling's mission, I strive to create a cohesive and inviting online presence that resonates with our audience and effectively communicates the support we offer.