Graça Amsterdam - Brand Identity

Umut Abay

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Figma

About Graça

Graça is an Amsterdam-based shared dining experience combining Brazillian Churrasco & Portugese cuisine with a unique sweet twist. Their brand embodies elegance with a focus on detail, blending traditional styles with modern culinary needs.
Graça Amsterdam - Photo By @donotsaycheese_
Graça Amsterdam - Photo By @donotsaycheese_

Problem

The challenge was to create a brand identity that reflects the sophistication of Graça's dining experience while appealing to a modern audience seeking quality and innovation in their culinary choices (while also fitting the aesthetic of the second part of the restaurant).

Solution

Developed a refined brand identity for Graça, featuring an elegant logo, a harmonious color palette inspired by nature, and carefully chosen typography. This identity captures the essence of Graça's mission and vision, ensuring a coherent and appealing brand presence that resonates with their target audience.

Graça Amsterdam - Sweets

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