Visual Identity & Social Media Design for Akagum

Brand Visuals for Akagum – A Smart Saving Culture

OVERVIEW

I worked with Akagum, a brand that encourages disciplined saving habits, to create a set of impactful social media flyers. The designs were made to reflect the brand’s bold messaging around financial restraint and intentional living. Every visual was built to speak directly to their target audience—those who want to keep it plenty, even when the pockets look empty.

Logo Concept 

The Tight-Fisted Lock

The Akagum logo combines two powerful elements: a padlock and a hand. Together, they form a visual symbol of being tight-fisted—someone who doesn’t spend recklessly.

The padlock represents security and control, while the hand shape gives it personality and relatability. It’s not just a logo; it’s a warning and a reminder: close your pockets before your money disappears.

What I Designed

🎯 Logo (hand + padlock symbol)

🎯 Instagram carousels

🎯 WhatsApp flyers

🎯 Visual metaphors (e.g. empty pocket on one side, money on the other)

This project let me play with bold messaging while still staying grounded in clear design. Working with Akagum pushed me to create visuals that speak directly to behavior—not just products.

Every slide, every word, every layout was intentional—because this isn’t just a brand, it’s a mindset shift.

If you’d like to work with me or need designs that say exactly what your brand stands for, feel free to reach out. I’m open to new projects.