Logo and Flyer Design for Spectrum Pay

Brand Identity & Social Media Design for Spectrum Pay

I worked with Spectrum Pay, a crypto and gift card exchange brand, to create their logo and a set of social media visuals. The goal was to give the brand a sharp, trustworthy look that stands out in the financial space. This project involved designing a custom monogram logo and creating promo flyers for Instagram and WhatsApp.

Section 1: The Logo Design

I designed a monogram combining the letters S and P to create a bold, minimal mark that’s easy to recognize and flexible across platforms. The clean lines give it a modern, tech-inspired feel, while still being readable.

 

Logo Use The logo was used across the brand's digital presence—from WhatsApp broadcasts to WhatsApp stickers and flyers.

Main Logo Mark

Logo Variation for Dark Backgrounds

🔹 Section 2: The Social Media Flyers

After finalizing the brand identity, I created a series of flyers for Spectrum Pay’s social platforms. To keep everything consistent, I used blue as the primary color, which gives the brand a sense of trust and stability—important for a business dealing with money.

The use of blue ties everything together visually while building trust. I avoided unnecessary effects and kept the look polished and sharp to match the fintech space.

 

I also used relevant stock images and visuals that match each flyer’s message, helping the designs feel clear and direct without being cluttered. The layout is bold, readable, and clean, making it easy for their audience to understand at a glance.

🔹 Final Section: Wrap-Up

Working on this helped me improve at combining branding with real-world content. From the logo to the flyers, everything was designed to keep the look clean, bold, and easy to recognize.

Thanks for checking out this project. If you’d like to work together or see more of my work, feel free to reach out through my Behance profile or connect with me on LinkedIn.