TikTok UGC & Influencer Campaign

TikTok UGC & Influencer Campaign Case Study | 9.5M Views

Project Overview:

TikTok In The Mix 2023 was a global TikTok marketing livestream campaign combining social media strategy, influencer marketing, creator collaborations, and UGC content to drive real-time audience engagement. The event featured Cardi B, Niall Horan, Kaliii, Peso Pluma and more.

Role : UGC Strategy • Influencer Marketing • Social Media Content Strategy

Key Contributions:

• Developed UGC campaign strategy and influencer collaboration concepts

• Ideated short-form video content optimized for TikTok discovery

• Supported live social media engagement during the livestream

• Captured content for post-event social media marketing

Results: • 9.5M global livestream viewers • Record breaking event for Tik Tok