Jeem Email Marketing Transformation

I partnered with Jeem, a wellness platform for Muslim women, to build and scale their email marketing channel from the ground up—transforming it into a high-performing, trusted, and revenue-supporting system over six months (March–September 2025), with continued growth beyond.

Designed and launched a full email marketing strategy aligned with Jeem’s premium, faith-centered brand

Built branded, mobile-optimized email templates for campaigns, events, and member communications

Implemented multi-step automations, including subscriber welcome flows and member onboarding journeys

Integrated Mailchimp with Calendly and Uscreen via Zapier for seamless data flow and automation

Set up world-class deliverability infrastructure, including SPF and DMARC authentication

Created branded landing pages for free classes, events, and community sign-ups

Led ongoing campaign strategy, segmentation, and performance optimization

3,095% subscriber growth in six months — from a small initial list to 607 subscribers by September

Continued momentum post-engagement, reaching 957 subscribers by November

47.5% average open rate (+162% above industry average for wellness brands)

1.7% click rate, outperforming industry benchmarks

0.47% unsubscribe rate, reflecting strong audience fit and content relevance

93.4% active subscriber rate, with only 40 total unsubscribes

Domain reputation improved from Medium to High within one month, with near-zero spam reports

When I joined Jeem, the majority of their emails were landing in spam, blocking growth and engagement.

Within two weeks, I fully restored inbox placement by:

Creating a dedicated sending subdomain

Implementing full authentication (SPF, DKIM, DMARC)

Executing a controlled warm-up strategy

Segmenting and sending only to highly engaged subscribers

Gradually scaling volume to rebuild sender reputation safely

Spam placement completely resolved

Domain reputation improved from Low to High

Emails now consistently land in the inbox

Open rates stabilized well above industry average (47.5%)

This recovery laid the foundation for 3,000%+ list growth and long-term lifecycle scaling — turning email from a deliverability risk into a reliable growth channel.

Established email as a core growth and retention channel, not just announcements

Delivered a consistent, premium brand experience across every email touchpoint

Enabled Jeem to scale events, free classes, and member communications without manual overhead

Built a highly engaged community of Muslim women aligned with Jeem’s mission and values

Jeem now operates a scalable, high-trust email ecosystem that supports community growth, member onboarding, and future product expansion—positioning email as a long-term asset rather than a one-off marketing channel.