The challenge lay in creating a platform that combined simplicity and functionality, enabling users to easily submit product requests and receive optimized price options. The website needed to cater to a wide demographic with varying levels of technical proficiency, requiring an intuitive design and seamless navigation. It was also essential to integrate e-commerce capabilities that supported dynamic pricing, personalized responses, and a robust backend for managing user requests. Ensuring the platform’s design was visually engaging while maintaining professionalism was a critical component of the project, as was crafting a digital strategy that would effectively market BRS as a game-changing tool for savvy shoppers.