The MoviEats project began with a clear objective: to create a mobile app that enhances the moviegoing experience by simplifying ticket purchases and snack ordering. Through user research and market insights, I identified common pain points, such as long concession lines and a complex ticketing process, which often detract from the overall enjoyment of a cinema visit.
The goal was to design an app that allows users to conveniently purchase tickets, customize and order their favorite snacks directly from their seats, and enjoy a smoother, more efficient experience at the movies.
In this project, my focus was on crafting an intuitive and visually appealing interface that enables seamless navigation and supports quick decision-making. By addressing these needs, MoviEats aims to not only enhance user satisfaction but also streamline theatre operations and increase engagement with concessions.