Huayun Dynamics Visual Identity and Branding

Huayun Dynamics is an AI solutions company based in Chilean Patagonia, with a concept that combines human wisdom with the technological innovation of artificial intelligence. For this project, we created their visual identity, logo, color palette, textures, and correct use of these elements to create their landing page and various materials that required art direction. 

We combined a range of greens to convey technology and innovation, and pay homage to Chilean Patagonia. At the same time, we drew on the interests of the company's target audience, making the image familiar by incorporating concepts related to race cars, such as the winding racetrack.