Sound City Logo Animation by Omar JabrSound City Logo Animation by Omar Jabr

Sound City Logo Animation

Omar Jabr

Omar Jabr

Sound City

Logo Animation

Overview

A self-directed logo animation built to actually learn morphing shapes and icons, a technique that shows up constantly in strong logo reveals, best understood by building it rather than just studying references.

The Challenge

The logo needed to resolve out of a sound wave, and a sound wave animated by hand doesn't read as real; hand-keyframed waveforms tend to look mechanical or repetitive, not like something actually generated by sound.

The Process

Rather than animate the wave by hand, it was generated procedurally: After Effects expressions driving randomized shape values produced a waveform with real, non-repeating variation, the kind of irregularity that reads as authentic instead of looped. The logo's reveal was then matched and timed to that generated wave, rather than the other way around.
Logo matching
The best part about this animation was the creation of the morphing between the different instruments, which is mainly to convey continuity in the animation
Morphing
Morphing
Morphing

Behind the scenes

inside after effects
inside after effects
inside after effects
inside after effects
inside after effects
inside after effects

Credits Design & Animation: Omar Jabr Tools: After Effects, Illustrator
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Posted Jul 28, 2026

A logo animation built to actually learn morphing shapes and icons a technique that shows up constantly in strong logo reveals.

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Timeline

Dec 19, 2023 - Dec 27, 2023

Clients

Sound City