Sound City is a self-directed logo-animation concept for a fictional music brand. The piece explores how procedural sound-wave motion, instrument morphs, and precise logo timing can turn a simple brand reveal into a sequence that feels connected to audio and music culture.

Logo animation

Procedural waveform motion

After Effects expressions

Instrument shape morphing

Secondary motion and timing

A hand-keyframed waveform can feel repetitive or mechanical. The motion needed irregularity and variation so it could suggest sound while still supporting a clean logo reveal.

Rather than animate the wave by hand, it was generated procedurally: After Effects expressions driving randomized shape values produced a waveform with real, non-repeating variation, the kind of irregularity that reads as authentic instead of looped. The logo's reveal was then matched and timed to that generated wave, rather than the other way around.

The best part about this animation was the creation of the morphing between the different instruments, which is mainly to convey continuity in the animation