We have observed a high drop rate within flows where users are expected to share their Social Security Number (SSN).
We experimented with different versions of what we think users would want to hear to be able to share their SSN9 number without fear on the PayPal platform. We finalised on the version mentioned, and will be tracking the passthrough numbers for this screen to see if our content is effective in getting our customers to share their SSN9.
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Posted Sep 3, 2026
SSN9 Experimentation
We have observed a high drop rate within flows where users are expected to share their Social Security Number (SSN).
We experimented wi...