Content Development for Reebok (Spain)

The brand needed to develop some fresh and appealing copy to include in some of the categories they are giving more exposure this year. To reach this, I researched more about different disciplines, like yoga or urban dancing, to understand what do their performers appreciate the most when they are practicing and reflected this information in a copy that follows the brand essence. If you want to see more examples of what I developed for this project, you can find some other examples here: https://www.reebok.es/ropa-yoga-mujer https://www.reebok.es/rosa-classics https://www.reebok.es/negro-classics-hombre