Copywriting for Tequila 8 Mesas

This Mexican tequila brand is somehow different from the others. Its origin is way away from Tequila, the place where most of the brands say they are from and this is one of the reasons why Tequila 8 Mesas is now acknowledge as an important brand when it comes to premium tequila product . This is the main point they wanted to outspend when their communication was generated, so I worked on a concept later became the brands slogan "Excepcional por naturaleza" (exceptional by nature). With this concept in mind and a fantastic design work, I developed all the copy and tone & manner guidelines to define and maintain the brand's essence at every moment.