At XQ Institute, I led content marketing & web growth. I built, led, ideated, and architected a new publication in two years that reached 2 million people on the first page of Google. Now, the site gets a steady 30,000 searches per month.

We created operational systems to publish content that outperformed veteran sites writing educational content (i.e. news outlet).

Since then, XQ Institute has been ranking #1-3 for terms like:

student centered learning

internships in high school

steam school

inquiry based learning

restorative justice circles

steam curriculum

school board ideas

(and 484 keywords more on 1-3)

Writing included:

short stories

guides for schools, students, and educators

listicle style stories

XQ Institute is the nation's leading organization dedicated to rethinking the high school experience so that every student graduates ready to succeed in life.

XQ was co-founded by board chair Laurene Powell Jobs, founder and president of Emerson Collective, and Russlynn Ali, XQ’s CEO and former U.S. assistant secretary of education for civil rights. XQ’s board of directors also includes Geoffrey Canada, Marc Eckō, Jimmy Iovine, Michael Klein, and Yo-Yo Ma.