XQ Institute | SEO & Web Design | Leading Education Org
Silvia Li Sam
Project Description
At XQ Institute, I led content marketing & web growth. I built, led, ideated, and architected a new publication in two years that reached 2 million people on the first page of Google. Now, the site gets a steady 30,000 searches per month.
We created operational systems to publish content that outperformed veteran sites writing educational content (i.e. news outlet).
Since then, XQ Institute has been ranking #1-3 for terms like:
student centered learning
internships in high school
steam school
inquiry based learning
restorative justice circles
steam curriculum
school board ideas
(and 484 keywords more on 1-3)
Content in Action
Writing included:
short stories
guides for schools, students, and educators
listicle style stories
About XQ Institute
XQ Institute is the nation's leading organization dedicated to rethinking the high school experience so that every student graduates ready to succeed in life.
XQ was co-founded by board chair Laurene Powell Jobs, founder and president of Emerson Collective, and Russlynn Ali, XQ’s CEO and former U.S. assistant secretary of education for civil rights. XQ’s board of directors also includes Geoffrey Canada, Marc Eckō, Jimmy Iovine, Michael Klein, and Yo-Yo Ma.
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Posted Apr 13, 2022
Worked at XQ Institute where I led strategy, ideation, PM & QA to re-architect their site and launch content to go from 0 to 30K searches/month.
