Lead Nurturing Automation with GPT-4 and HubSpot
Sam Darcy
Lead Nurturing Automation with GPT-4, HubSpot, Slack, and Gmail
Overview:
This automation streamlines the lead engagement process from initial form submission to team notification and personalized follow-up. Built using Make.com, it seamlessly integrates form submissions, HubSpot CRM, OpenAI's GPT-4, Gmail, and Slack into a single flow designed to boost response time and engagement quality.
Workflow Steps:
📥 Lead Submits Form
A lead submission on a web form triggers the automation.
📇 Contact Created in HubSpot
A new contact is automatically created in HubSpot, ensuring lead data is instantly logged and ready for tracking.
🧠 GPT-4 Responds to Lead and Sales Team
GPT-4 generates a personalized introduction and summary message tailored to the lead’s form input. This message is designed to inform and engage the lead while also giving the sales team useful context.
🔀 Smart Router
A router determines two parallel outcomes:
📧 Send Lead Introduction Email
The personalized message generated by GPT-4 is sent to the lead via Gmail.
💬 Message Sales Team in Slack
The sales team is notified in Slack with a summary and next steps for immediate follow-up.
✅ Benefits:
Faster Response Time:
Automating the acknowledgment email ensures leads get a response within seconds.
Improved Lead Handoff:
The sales team receives contextual, AI-generated summaries via Slack, enabling quicker, more informed outreach.
Personalization at Scale:
GPT-4 tailors each message, boosting engagement without sacrificing quality or requiring manual input.
Seamless CRM Integration:
Ensures no lead gets lost — all submissions are tracked in HubSpot from the moment they arrive.
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Posted Apr 13, 2025
Automated lead nurturing using GPT-4, HubSpot, Slack, and Gmail.
