Lead Nurturing Automation with GPT-4 and HubSpot

This automation streamlines the lead engagement process from initial form submission to team notification and personalized follow-up. Built using Make.com, it seamlessly integrates form submissions, HubSpot CRM, OpenAI's GPT-4, Gmail, and Slack into a single flow designed to boost response time and engagement quality.

📥 Lead Submits Form A lead submission on a web form triggers the automation.

📇 Contact Created in HubSpot A new contact is automatically created in HubSpot, ensuring lead data is instantly logged and ready for tracking.

🧠 GPT-4 Responds to Lead and Sales Team GPT-4 generates a personalized introduction and summary message tailored to the lead’s form input. This message is designed to inform and engage the lead while also giving the sales team useful context.

🔀 Smart Router A router determines two parallel outcomes:

Faster Response Time: Automating the acknowledgment email ensures leads get a response within seconds.

Improved Lead Handoff: The sales team receives contextual, AI-generated summaries via Slack, enabling quicker, more informed outreach.

Personalization at Scale: GPT-4 tailors each message, boosting engagement without sacrificing quality or requiring manual input.

Seamless CRM Integration: Ensures no lead gets lost — all submissions are tracked in HubSpot from the moment they arrive.