The Institute of Management Accountants (IMA) embarked on a website redesign project with the aim of revitalizing their online presence and creating a modern, user-centric digital experience. The objectives of this project were to make the website lightweight, scalable, mobile-first, globally accessible, and optimized for performance. The redesigned website was intended to convey a refreshed and responsive design while accommodating a global audience and supporting multiple markets with local language translations.
