New Vision Pools by Ashleigh Menzies

New Vision Pools

Ashleigh Menzies

Web Designer

Webflow Developer

Figma

Relume

Webflow

People take me seriously now! And it happened so quick. I don't have patience, okay? So, when you said you could do it pretty quick, I think that's why I moved so quick, because I don't like waiting. It was great to be able to deal with you, you just made it so easy. I'm so stoked at how many inquiries I've had come through to be honest." - Stacey

The Problem

Stacey's business had a good start, but one year in and she was stuck in a rut. Relying solely on Facebook ads and a DIY Squarespace website that was made at 1 in the morning, work had dried up. She needed to look more professional, build trust, and, most importantly, start filling her project pipeline!

The Solution

As we do with every project at Pancake, we jumped into a strategy session with Stacey. This helped us dig deep into the personality, principles, and ideal clients of New Vision Pools, and come up with a design that would reflect that. We identified areas where her competitors were lacking, and did something fresh and different.

With a family-focused message and a bold, funky color palette, we built a professional website designed to get those conversions rolling in.

New Vision Pools outdated Squarespace DIY on the left, with Pancake's fresh and funky redesign on the left!

And rolling in they are—within 24 hours of launch, Stacey had her first website inquiry ever. Within 2 weeks, she'd received 8. With each pool project being worth an average of $70k-$100k, her investment has already paid off several times over!

Pipeline = full! ✅