Overview 🔎

Imani Keal, a home decor enthusiast, and content creator envisioned a simplistic brand update that put her at the top of other competitors in the home decor world.

I designed Imani At Home using simple serif typography and built around the personality and feel of her studio apartment in Washington D.C. and overall interior design style.

The project included brand identity and templates for social media and the brand blog.

Finding Design Solutions 🛠

Goals/Requirements ⭐️ • Develop a brand identity that includes logo(s), a staple monogram, accompanying typography, and additional deliverables including templates for social and the blog • Elevate the previous brand identity • Design something simple that embodies the brand's love for neutrals and earth tones in mid-century home decor

Process🛣

I am very transparent about my initial design process with clients. From searching hundreds of fonts to vectorizing and designing new types specifically for the brand, I find ways to highlight typography that is a recognizable staple within the brand identity.

Results ✅

Included below:

Social media templates for at-home decorating tips

Call out banners and pop-ups for joining email and blog subscriptions

Blog covers for Imani At Home Favorite's

Takeaways & Find The Work 📣

While my love for color and organic lettering is a huge reflection of my style, I still have the ability to create a classic simple brand design that fits the client's style.

👀Check out Imani At Home on Instagram or online 👀