CLEO JEWELRY
Brynn Britton
CLEO | Brand and Web Design
Silver Jewelry for the Bold
Full brand and web design for @balncd.design design prompt! I had a lot of fun creating the landing page wireframe then executing it in @squarespace !
For this theoretical brand, I focused on the bold, unique, and warm key brand personality traits. I wanted to show some of the sophistication but also affordable luxury aspects of the brand for the target audience of millennial women. Women who wear Cleo are looking for handcrafted, everyday, quality jewelry.
Cleo logo and tagline. (Image with Cleo title and tagline that says "Silver Jewelry for the bold" with a woman's ear with hoop earring.
Cleo Logo Alone (Cleo logo on an orange tinted image of rings in a bowl.)
Cleo jewelry dust bag (Cleo logo on cream dustbag sitting on blue background.)
Cleo Jewelry Box (Cleo logo on orange box, another box sitting next to it open with silver necklace in it, on blue background.)
Cleo Moodboard (Hand holding jewelry behind a grid of photos with various earrings, watches, bracelets, and earrings. Alongside images is color scheme of cream, burgundy, orange, blue, and black.)
Cleo Website (Navigation bar and first section of Cleo Website)
Cleo Website Landing Page
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Posted Mar 8, 2024
Women who wear Cleo are looking for handcrafted, everyday, quality jewelry. A brand with sophistication and affordability in mind.
