CLEO JEWELRY

Brand Designer

Logo Designer

Squarespace Website Design

Adobe Illustrator

Adobe Photoshop

Squarespace

CLEO | Brand and Web Design

Silver Jewelry for the Bold

Full brand and web design for @balncd.design design prompt! I had a lot of fun creating the landing page wireframe then executing it in @squarespace !

For this theoretical brand, I focused on the bold, unique, and warm key brand personality traits. I wanted to show some of the sophistication but also affordable luxury aspects of the brand for the target audience of millennial women. Women who wear Cleo are looking for handcrafted, everyday, quality jewelry.

Cleo logo and tagline. (Image with Cleo title and tagline that says "Silver Jewelry for the bold" with a woman's ear with hoop earring.

Cleo Logo Alone (Cleo logo on an orange tinted image of rings in a bowl.)

Cleo jewelry dust bag (Cleo logo on cream dustbag sitting on blue background.)

Cleo Jewelry Box (Cleo logo on orange box, another box sitting next to it open with silver necklace in it, on blue background.)

Cleo Moodboard (Hand holding jewelry behind a grid of photos with various earrings, watches, bracelets, and earrings. Alongside images is color scheme of cream, burgundy, orange, blue, and black.)