Vrolio | Web App

Vrolio is a web app that helps short-term rental real estate investors manage and expand their portfolios. I was hired to design the whole web app experience, from mobile to desktop.

The project started with a round of interviews with the founder and the CTO. Next, I reached out to several real estate brokers and investors, the main audience. The goal was to better understand their current workflow and how Vrolio could match their mental model on managing such a peculiar portfolio.

The discovery phase went amazing. One of the major findings is that transactions in that space are highly social. We translated that into a platform based on conversations tied to a sort of CRM, in which brokers are able to follow-up opportunities in an intuitive and easy way. Any interaction between the seller and the buyer is centralized in one channel, and all are stored within a structure that feels logical and effective.