M226 | SOCIAL MEDIA MANAGEMENT

Overview

I have built an entertainment and music oriented media from scratch on social medias. The media was mainly active on Instagram, Facebook, WhatsApp and YouTube. The primary goal of the media was to promote local music and artists by creating original content and reposting content in relation with the music industry.

Activities

• take care of all interactions with followers on a daily basis on all social medias ;
• produce compelling and efficient content to nurture the growth strategy ;
• develop a content production strategy based on some brand identity assets (colors, fonts...) and a bunch of templates ready to use to ensure content production efficiency ;
• develop a content production strategy based on templates to ensure content production efficiency and brand assets consistency on the long run ;
• setting up a business intelligence strategy to get news as fast as possible ;
• setting up a lead acquisition strategy in order to develop a community outside social medias and free the media organic reach from the algorithms (in this case it was on WhatsApp) ;
• setting up a digital marketing strategy based on organic reach and ads in order to increase the visibility and the overall popularity of the media.

Achievements









All these strategies allow me to build in few months :

• a community of around 20.812 followers across all platforms ;
• more than 2.100 leads generated for the WhatsApp Community ;
• more than 300K views on YouTube.

Evidences



To see more content graphic designs, please check the Instagram page : instagram.com/m226tv