This eyeliner campaign explores a

This eyeliner campaign explores a bold, editorial approach to beauty photography, combining detailed product close-ups with expressive model portraits and striking eye makeup.

The creative direction focuses on precision, definition, and contrast. From close-up shots highlighting the eyeliner applicator to model portraits showcasing sharp wings and defined eyes, each visual presents a different side of the product while maintaining a cohesive beauty aesthetic.

The campaign demonstrates how one cosmetics product can be presented through varied imagery for social media, product launches, e-commerce, and digital advertising.

Created as a self-initiated concept campaign for Moratty Studio.