Pety Fullstack Insurtech Platform
Guillaume Derivery
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Posted Jan 17, 2026
Developed and launched a pet insurance platform.
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Timeline
Apr 2, 2022 - Oct 1, 2024
Clients
Pety
Pety Fullstack Platform
Position: CTO, co-founder & shareholder
Current status: Business sold
Start date: 04/02/2022
Sell date: 10/01/2024
Pety is a pet insurance broker & contract manager with one simple goal: help pet owners taking great care of their pet.
The vision is to become a one stop shop for pets wellness including knowledge, food, accessories and health care.
A bit of documentation
Just enough to make sure I understood the needs and the core business logic. Also so we can put it in the contract.
❓Functional specifications - How is it supposed to behave?
⚙️Technical specifications - What technologies are used to support its behavior?
🚦Contract signature - That's the real project kick-off when we agree on :
Scope
Budget
Timeline
Development phase
Simple, reliable & community-owned MERN stack.
With my own secret spices.
Infrastructure As Code (IAC)
We chose Terraform to setup a full-size infrastructure at AWS including:
Elastic Kubernetes Service (EKS)
Elastic Container Registries (ECR)
Elastic Load Balancer (NLB)
Elastic Compute Cloud (EC2)
Relational Database Service (RDS)
Guard Duty
CloudWatch & CloudTrail with aggregated logs from the cluster & many alerts on the instances
... more than 100 resources at AWS
Back-end development
For us a back-end is the code base of an API or a Worker, either exposing routes through a restful API or reacting asynchronously to messages from a queue. It's made of:
Typescript 5, NodeJS 18
MongoDB 5
Express 4
Docker Node 18-alpine
Front-end development
React 17 with react-scripts 5
Mui 5, for UI components this is the most complete library I've ever used !
All of that being worked on following a bootstrap strategy to meet the tight deadline.
3.2.1...Launch !
3 weeks from the contract signature to a production ready audit being led by our insurance provider.
5 weeks top for a public live.
Next steps & Acquisition
We are here to guide our partners throughout the entire project life cycle with a post-launch strategy:
🌎 SEO Optimization
Server-side pages & structure, sitemaps, robots, LLM SEO, backlinks...
💸 CRM Sales pipeline
Leads/Deals tracking inside a Sales pipeline, Sales coaching included
🍯 Ads campaign
Google Ads & GTM tracking set up for efficient paid campaigns
🌱 Finance Ops.
Billing trackers & reports, discount campaigns, referral program..
Want to know more about how I work?
Work Methodology From Documentation-Conception to keeping the User feedback loop alive while bootstraping a product and switching to a SCRUM approach, this is the result of 10 years of launching products.
Hosting Strategy An overview of how we handle hosting providers when launching platforms worldwide effortlessly leveraging Kubernetes at a very low cost.