Packaging design for a fictional brand :: Behance

This was a 2nd-semester university project focusing on creating a product for a fictional brand.

I have decided to go for a beauty/wellness brand called Organica and created a packaging design for a lavender bath salt. I aimed to keep the design simple and give it a handmade/natural feel -- that is why I used a cardboard-like texture at the top and added my hand-drawn illustration.