Rese(w)t Apparel brand identity

Rese(w)t apparel is a sustainable clothing brand using upcycled menswear to create stunning suits for empowered women.

Logo suite design concept presented for Rese(w)t Apparel combines references to modern clean-cut design with a touch of traditional craftsmanship reflected in the use of decorative script font worked into a minimalistic sans serif logotype. Colour palette is kept bold and fun and has a modern twist but stays related to more elevated tones to evoke associations to luxury and elegance.