Caswell Commercial | Property Flyer Template

After wrapping Caswell Commercial's rebrand and launching their new website (with Framer) they wanted a newly refreshed flyer design and workflow for ongoing creation of downloadable property flyers available on their website.

Having worked with Caswell previously, I had a feel for their tech stack and skill with design tools. Initially they had suggested Canva, but comparing long-term pricing options and the goals they had, we determined Figma was the best fit. We had used Figma during our branding project. The timing was also perfect since FigCon had just wrapped and it felt like a good opportunity to use the newly released Figma Buzz for their flyer template.

I started by comparing, examining, and deconstructing their existing flyers and a few more for inspiration. From there I constructed a data structure that would serve as the spreadsheet format to populate the variable layers of the template design.

After a thorough inventory of the specifications and team's workflow, I had a clear picture of the information and layout ready to go.

The Figma Buzz template would contain 3 sets of pages using the same layout. One customized with contact info for each of the two principals and one with both listed.

An accompanying GoogleSheet table serves as the organizing document which can be used to keep track of property related data points over time as well as to accelerate the content population of the template pages.

To wrap up the project I recorded a few tutorials with CleanShot (screen recording video platform) for whenever the team needs a refresher or quick reference on how-to use their template and spreadsheet.