Likeminded – Web Design

Likeminded is a B2B mental health provider that offers employees secure access to various formats of psychological support, including 1:1 sessions, group workshops, expert webinars, and self-paced content. After rebranding, the company needed a new website that accurately reflects its new identity.

My goal was to redesign the whole website's visual experience. We decided to go with a hybrid mix of work-related imagery and illustrations to stay more relatable but also showcase our product with a level of abstraction.

Based on our analysis of competitors' design approaches, we chose to steer away from the clinical or traditional feel to emphasize the company’s vision to destigmatize mental health.

Ever since we rolled out the new design, we've been able to cut down on irrelevant traffic and boost our quality indicators. Our traffic KPIs have shown great improvement, with a 24% increase in overall conversions.

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