The aim is to produce a highly informative catalogue that is clear to the customer and reinforces the idea of smartwine. That is to say, to know the characteristics of the wines and not to be guided by the price. The use of a visual language that avoids the more "luxurious" codes typical of the sector, in order to attract users interested in wine.

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The proposal departs from the classic language of the sector with a palette of bright colours and a very clean and structured approach to the layout. Colour is a key element in the hierarchy of information, including iconography and coloured inserts that add information about pairing with each of the wines.