This TikTok influencer campaign was designed to introduce PROMIX Debloat to a younger, wellness-focused audience through strategic ASMR content partnerships. The client needed to differentiate their digestive health supplement in a crowded market while building authentic brand awareness among Gen Z and millennial consumers. This campaign leveraged the growing ASMR trend on TikTok to create calming, trustworthy content that aligned with the product's wellness positioning and stress-relief benefits.

PROMIX Debloat - A digestive health supplement targeting bloating relief and gut wellness, positioned for health-conscious consumers seeking natural solutions.

As the Go-To-Market Product Strategist and Influencer Marketing Expert, I faced the challenge of promoting a brand new digestive health product on a platform without any name recognition. Traditional supplement marketing felt inauthentic on TikTok, and the client needed to build trust with younger audiences who were skeptical of traditional advertising. The goal was to create content that felt native to the platform while effectively communicating product benefits and driving conversions through TikTok's native commerce features.

Developed a comprehensive content testing approach with wellness and self-care creators across multiple content formats including product reviews, unpacking, morning routines, educational content, and lifestyle integrations. Through systematic A/B testing of different creative approaches, we discovered that ASMR-focused content featuring gentle product demonstrations, unpolished voiceovers, and authentic visual elements significantly outperformed traditional promotional content in driving TikTok Shop sales.

Month 1: Launched initial content tests across multiple micro-influencers (10K-100K followers) with varied creative approaches

Month 2: Identified ASMR wellness content as top-performing format and pivoted campaign focus to this organic discovery

Month 3: Scaled successful ASMR content formats with TikTok Shop integration based on proven conversion data

Generated 2.3M total campaign impressions across influencer partnerships

Achieved 8.4% average engagement rate (2x higher than supplement industry average)

Drove $127K in TikTok Shop sales within the 90-day campaign period

Achieved 34% repeat purchase rate through TikTok Shop within 90 days of initial conversion

Increased brand mention sentiment by 67% in social listening analysis

This data-driven campaign approach successfully identified ASMR content as the optimal format for supplement marketing on TikTok, transforming traditional advertising into calming, trustworthy content that resonated with the platform's wellness community while driving measurable sales results and customer retention through native social commerce.