Playable Ad UX/UI — Tap to Download

A playable ad UX/UI design project that lets users try mobile games before downloading. The scope covers trial entry, gesture-based guidance, fullscreen gameplay controls, and download prompts, with an additional lock-screen placement concept. The design focuses on making the first action clear, keeping ad controls separate from gameplay, and adapting download access to each stage of the trial. It demonstrates how thoughtful interaction design can connect ad engagement with a clear path to download.