Reimagining Klarna’s Shoppable Video Landing Page

I led the design of a reusable, shoppable video landing page format for Klarna, built to boost creator-driven engagement and drive conversions.

🎯 Challenge:

Creator traffic was landing on generic brand pages with low CTR (~12%) and high bounce rates.

💡 Solution:

Designed a hero-first landing layout with embedded videos, sticky product links, and a responsive structure. Integrated with Contentful CMS for scale and GA4/FullStory for insights.

📈 Impact:

• Bounce rate: ↓ 56% → 28%

• Avg. time on page: ↑ 42s → 2m10s (+211%)

• Product clicks: ↑ ~12% → 37%

• ROI: +3.6x (Klarna-verified)

Used in 25+ campaigns and adopted as the default for influencer landing pages.

🛠️ Tools: Figma, GA4, FullStory, Contentful, Maze, Notion

🤝 Team: Product, Brand, Performance Marketing, Web Engineering

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