Alley Cat: Branding

Crafting the brand identity for Alley Cat Coffee & Cycling, a fusion of cycling culture and the warmth of a great coffee experience. Designed to reflect movement, energy, and camaraderie, the visual identity embraces bold typography and a vibrant color palette that fuels adventure.

At the heart of the brand, the logo seamlessly blends elements of coffee and cycling, creating a distinctive mark that speaks to enthusiasts. Using the modern Letraflex font by Art Grootfontein, the design exudes

a contemporary, dynamic feel. Every detail reinforces the spirit of community, inviting customers to savor their brew while embracing the thrill of the ride.