Donation Project for Leonardo Cecchi's new 2025 Short Film

Alberto Slitti

Art Director
Project Manager
Product Designer
Mission: Actor and Producer Leonardo Cecchi is going to film his second Short Movie in January 2025, called "The Echo Project". My mission was to help him create video content for his Social Media, where he could explain to his followers how they can make donations and support "The Echo Ptoject" film.
Picture of me filming Leonardo the day of the shooting, for Reels, TikTok and YT Shorts.
Picture of me filming Leonardo the day of the shooting, for Reels, TikTok and YT Shorts.

2 Main Strategies We Used:

a) Creation of merchandise related to the film, that people can purchase to support the project.
I helped Leonardo coming up with the products designs, from font sizes to images.
I helped Leonardo coming up with the products designs, from font sizes to images.
b) Uploading Video Content that I recorded for all of his social media platforms.
20,2k views on Instagram and great engagement through comments and shares.
20,2k views on Instagram and great engagement through comments and shares.

Filming is scheduled to begin in January 2025, and I will be on set with Leonardo filming content for all his Social Media.

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