Innovative CapCut Kids: Safe, Playful Video Platform for Fam...

Work Title: CapCut Kids

Main Direction: Direction A — CapCut as a Different Industry Secondary Element: Direction B — CapCut as a Persona through CapPanda

Concept Statement:

CapCut Kids reimagines CapCut as a safe, playful, and educational video platform for children and families.

The concept translates CapCut from a creative technology tool into a new kids entertainment and learning universe where children can watch, learn, play, and explore through age-appropriate shows, interactive quizzes, creative activities, family experiences, and parent-controlled safety features.

The original CapCut mark remains the foundation of the identity. It is softened, rounded, and transformed into a friendly 3D form, welcoming CapPanda into the logo and turning the brand into a warmer, more emotional, character-driven world.

CapCut Kids keeps CapCut’s core spirit of accessible creativity and visual storytelling, while expanding it into a new industry built around trust, imagination, safety, and joyful design.

The project includes, among other elements: • Logo evolution and new brand identity • Mascot system • Web platform experience • Mobile app adaptation • Social media ecosystem • App store concept

Core Promise of CapCut Kids: Watch. Learn. Play. Grow.

Created by: Beriky Studios Built with: CapCut Design Studio Presentation link: https://drive.google.com/file/d/1a4oWACWuQ_X1msoyzK-lNJeFNanR2MJN/view?usp=sharing Full submission package link: https://drive.google.com/drive/folders/13M7B_kjPnWI5tr2f9Ds31M1ofUW7C1Zn?usp=drive_link

The post on LinkedIn: https://www.linkedin.com/posts/capcutdesignstudio-capcut-capcutcpp-ugcPost-7468792433787654145-W_Dk/?utm_source=share&utm_medium=member_desktop&rcm=ACoAACeNI8wBy3QEJnT0k5uveLAeL-eBzTd1pBE

The Post on X: https://x.com/Berikystudios/status/2063026056756359536

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