Overview 🔎
Aesthetic Botiq is an online boutique store with a focus on selling women's clothing, hair and beauty products.
The client approached me to design the imagery to complement what they wanted their brand to communicate. The client had a set of colours which they wanted to incorporate in their branding. The colour palette consisted of shades of coral which were later used in the design of their brand identity.
Logo Concepts 🖍️
Below were the initial logo concepts presented to the client.
Brand Identity
What steps did you take to solve this project’s problem? Share your ideas, what you discovered along the way, and what processes you took to arrive at your solution.
2022
