Tiger Takeover

Denise Sophia Miguel

Under Tiger Media Network, UST Tiger TV is the official television station of the University of Santo Tomas, the only university in the Philippines that has a fully functioning unit devoted to the production and distribution of content specifically produced for campus broadcasting.
Tiger Takeover is a yearlong campaign that lasted for the entirety of UAAP Season 82 that focused not only on strengthening the Thomasian school spirit but as well as bringing recognition to all Thomasian student athletes. The campaign encouraged students to manifest their school spirit by promoting this campaign through different mediums such as through the university’s radio and television, social media platforms, as well as coverages for the Thomasian sports teams.
Tiger Takeover: The UAAP Season 82 Kickoff Party promotional poster won Best Show Promotional Poster in the Intercollegiate Broadcasting System College Media Conference 2019.
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