FormUp is a product development and prototyping company that helps founders and businesses turn ideas into real, market-ready products. They work closely with teams, especially those without in-house R&D, guiding them from early concept to manufacturing by combining strategy, design, and execution
I was responsible for creating a visual identity that captures FormUp’s role as a strategic, hands-on partner. The goal was to build a modern and credible brand system that communicates trust, technical know-how, and adaptability supporting the company’s growth and helping it connect with founders, product managers, and investors alike.