FormUp – Building Brands That Build Products

Service / Product Development & Prototyping

FormUp is a product development and prototyping company that helps founders and businesses turn ideas into real, market-ready products. They work closely with teams, especially those without in-house R&D, guiding them from early concept to manufacturing by combining strategy, design, and execution I was responsible for creating a visual identity that captures FormUp’s role as a strategic, hands-on partner. The goal was to build a modern and credible brand system that communicates trust, technical know-how, and adaptability supporting the company’s growth and helping it connect with founders, product managers, and investors alike.

The goal was to design a brand identity that feels thoughtful, modern, and rooted in both innovation and sustainability. The brand is focused on helping founders and companies develop new products that are forward-thinking and environmentally conscious, while also meeting client expectations through smart and effective design. The idea behind the icon was to create a visual that clearly reflects the company’s mission and the nature of its work. The inspiration came from palm leaves. When seen from above, their structure forms a spark-like shape. This spark represents new ideas and creative energy, while the leaf form stands for environmental responsibility. The final icon is simple, modern, and meaningful. It captures the essence of a brand that’s committed to bringing sustainable, impactful products to life through design.