For a university assignment, my team and I were tasked with creating an advertisement for a product of our choice. The objective was to develop a professional-quality ad that effectively promoted the product while adhering to specific guidelines and deadlines. Our team collaboratively conceived the concept, structured the narrative, and executed the production using industry-standard tools like Adobe Premiere Pro.
MY ROLE:
In this project, I took on multiple roles, serving as the Co-Editor, Actress, and Producer.
Co-Editor:
I played a key role in the editing process, using Adobe Premiere Pro to shape and enhance the final advertisement. My responsibilities included ensuring the footage was seamlessly cut, timed, and aligned with the overall vision of the project.
Actress:
I portrayed the woman in the advertisement, bringing energy and authenticity to the role while showcasing and promoting the Coca-Cola drink effectively.
Producer:
As a producer, I oversaw the project’s workflow, ensuring that our team stayed on schedule, met deadlines, and coordinated effectively. I worked closely with the director to ensure smooth execution from pre-production through post-production.
This project aided my skills in video production, editing, and teamwork, giving me valuable experience in managing multiple roles and creating content that meets professional standards